Privacy Policy

The Wisconsin Homeowners Alliance (WHA) recognizes the importance of protecting the personal information you provide to websites owned and/or controlled by WHA. This Privacy Policy governs this web site operated by WHA (“Site”) and explains the collection and use of Personal Identifiable information entered on our Site; what we do to secure the information; and other important matters. By using our Site, you consent to our processing your information as set forth in this Privacy Policy and any amendments thereto.

1. Information We Collect

Generally, two types of information are collected from Site visitors, Personal Identifiable Information and Non-identifiable Information.
Personally Identifiable Information is information provided by the user, including but not limited to: your name and residential or business address, and user names and passwords assigned to you as a part of registering to use the site.
Non-identifiable Information is tracking or browser information that may be automatically gathered when you visit the Site or open an email from us, via cookies or otherwise; for example, IP address, browser type and the pages you visit.

2. How We Collect Information

A. Through the Registration Process: When you sign up, our form asks you to provide your contact information including name, address and e-mail address.

B. Electronically Through Cookies and Other Means:

Cookies are small text files that are placed on the User’s computer’s hard drive. Essentially, cookies are identification cards for the WHA computers, or servers, that placed them there. Cookies are only read by the server that placed them there and are unable to execute any code or virus. The WHA uses cookies on members’ computers to identify that User as a member when that User accesses the Site in the future. Cookies may also be used to provide personalized service to Users of the Site.

The WHA may also monitor the packets of information that are sent to our Web server from the computers of Users that visit the Site. This information is automatically embedded in the communication packets that go back and forth between the two computers as a result of the standards that have been created for most computer networks. The information collected in this manner is generic information relating to the User’s software, Internet service provider, and the User’s interaction with the Site. Information that would identify the individual User is not collected in these packets of information. The types of information that are sent in these communications packets are the: (1) type of operating system ; (2) type of Web browser being used; (3) the Internet Protocal (IP) address of the computer while it is connected to the Site; (4) the region of the country; (5) the Internet service provider (ISP) being utilized by the user; (6) the time of day the User connects to the Site and the duration of the connection time; (7) the pages of the Site that the User visits; and (8) the search engines used to get to the Site and the words used in for the search request.

The use of cookies is considered industry standard. However, if your browser permits, you may choose to decline any cookies we use, but note this action may disable portions of our Site. If you want to opt-out of receiving some advertising cookies, you may be able to do so by visiting

C. Mobile Device Identifiers: Certain mobile service providers identify mobile devices in a unique manner. If you access the Site through a mobile device or a mobile phone number is required for a feature on our Site, we may associate the mobile phone number to mobile device identification information.

3. How We Use the Information Collected
We use the information we collect to better serve you and to improve your experience on the Site and to improve the Site and to enable us to continue to deliver customized content on the Site. We may also use the information to bring to your attention content we believe might be of interest to you and to contact you for promotional or other purposes. We may use your email address to ask you to contact your congressperson or local elected officials a few times each year on important home ownership issues.

WHA takes your privacy and your communications preference very seriously. We will not share or sell your email address or other personal information you may provide us in the course of using the site with anyone without your explicit consent except as provided above.

If necessary, we will release Personal Information if it is appropriate to a) comply with the legal process; b) identify, contact or bring legal action against a party(ies), who cause (or we have a good-faith belief will cause) injury to WHA, Site users or others; or c) otherwise protect the rights, property or personal safety of WHA, Site users or others.

4. How We Secure the Information Collected

We are concerned about the confidentiality of your Personal Identifiable information and maintain security procedures and standards, which we believe are as safe as today’s technology reasonably permits, including the storage of your information on a secured server behind a firewall. We test these procedures and modify them as new technologies become feasible. Unfortunately, no data transmission on the internet is 100% secure and we cannot warrant the security of information received from our Site or information you transmit to the Site.

5. Other Sites, Links and Advertising Banners

Our Site may contain links to other sites and advertising banners, including advertiser sites, news sites or sites by other third parties. Note that a third party will likely have its own policies and rules governing its site that may be different than those outlined in this Privacy Policy for this Site. Please be aware that this Privacy Policy only applies to this Site and we are not responsible for policies and rules for any other sites.

6. To Edit Information About You

If any information is retained, you may view, edit or delete information about you by following the instructions on the Site.

7. To Opt-In to Receive Information from Us

We utilize a strict Opt-In policy for receipt of our newsletters or other online messages regarding products, services and programs. If you later choose to opt-out, you can send an email to [email protected] to elect the opt-out option.

8. Effective Date and Updates

This Privacy Policy is effective as of the date above and may be updated from time to time by us at our sole discretion. Accordingly, we encourage you to periodically review this Privacy Policy.

9. Inquiries

If you have questions regarding this Privacy Policy, contact us at:

[email protected].

Wisconsin Homeowners Alliance
4801 Forest Run Road
Suite 201
Madison, WI 53704